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Personal Coaching
Program for Business Writers
(Personal
Coaching)
Coaching Outline
Business
writing is a unique style of writing. In requires the writer
to pay attention to clarity, conciseness, organizational formats,
grammar, visual appeal and tone. Business writing differs
dramatically from academic writing; yet many writers still
try to apply the outdated writing rules they learned in school
to their business correspondence.
This leaves
them with documents that are inappropriate for today’s
business world. Not only can this lessen a professional’s
image, it can also impact the writing style of his or her
whole department. In addition, poor writing can cause vital
information or ideas to be lost or overlooked.
Staff
could take a one-, two- or three-day workshop to upgrade themselves,
but they may not have the time. Outlined below is an individualized
training alternative—The Persolalized Coaching Program
for Business Writers.
The
Program is a two-part process designed to provide people
with a confidential assessment of their business writing skills
and to offer them personalized coaching. We specialize in
reports, business cases, proposals, letters, speeches and
e-mails.
Stage
1—The Assessment
The Assessment
examines the current writing skills of the participant and
provides a written report on areas such as clarity, organization,
appearance, tone, grammar and overall impression.
To conduct
the assessment, participants are required to submit ten pages
of business writing samples. (Participants may remove figures
and confidential information.) Participants will also be asked
to complete the following documents:
- A 20-sentence
grammar quiz
- A brief
writing personality profile
- An
editing assignment
The cost
for the "Assessment" is $500 and includes the
confidential written report, and a copy of Jane
Watson’s
book, Business Writing Basics.
Stage
2—The Coaching Package
Participants
who require special coaching to update their grammar and writing
styles may opt to follow through with the Coaching package.
The confidential
Coaching is completed over a two-month period. The first session
involves a two-hour meeting with Jane
Watson and the participant. On three additional occasions
during the coaching period, the participant must submit 5
more pages of written materials (20 pages in total). Each
submission will be followed-up by an in-bound, 30-minute phone
session at a mutually agreed-upon time. After each of the
four sessions, the participant will be sent materials to study
and short exercises to complete pertaining specifically to
his or her learning needs at that time.
In addition,
participants may also contact Ms. Watson for advice on specific,
work-related writing projects.
The $1,000
cost for the Coaching includes the copies and mailing of any
other necessary material, the hot-line service and the phone
coaching sessions.
For
information regarding this course, please contact:
Colin
Watson
Sales & Marketing Manager
J Watson Associates Inc
4041 Powderhorn Court
Mississauga ON L5L 3C3
Tel:
905 820-9909
Fax: 905 820-9246
E-mail: sales@jwatsonassociates.com
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