Persuasive Presentation Skills (Advancel level workshop)

(One-day Workshop)

Prerequisite:

Successful completion of a basic-level presentation skills workshop, preferably involving the experience of being videotaped while presenting and receiving feedback from a qualified instructor.

Even experienced presenters need more than polish to convince internal and external customers to approve a proposal, buy a product, sponsor a project, or fund a budget.
They need to know the strategic principles of influence and incorporate these in to their content and delivery style from beginning to end. They need to engage their audience by addressing “what’s in it for me” and by demonstrating knowledge of the art of persuasion as well as by conveyinga solid understanding of their subject matter.

In this advanced workshop, participants who have already demonstrated mastery of powerful presentation skills will advance to the next level with an opportunity to develop, practice, and deliver a persuasive presentation, be videotaped, and receive professional feedback based on videotape playback.

Participants Will:

• Complete a pre-workshop questionnaire
• Deliver one impromptu and one planned presentation to persuade
• Take away their own personal video
• Receive professional feedback and coaching

Course Outline:

What Makes a Presentation “Persuasive”?

• From an audience perspective
• From a presenter’s perspective
• Why presentations often fail to persuade
• The power of the “AIDA” principle of persuasion

“AIDA”: Building the Foundation for Persuasion

• Gaining the attention of your audience
• Stimulating audience interest
• Achieving audience determination
• Accomplishing audience commitment and action

Putting AIDA into Practice

• Competing your AIDA planning checklist
• Delivering your presentation
• Receiving feedback based on persuasion criteria
• Evaluating your strengths and areas for development
• Determining lessons learned

Persuading using “AIDA”: Techniques to Ensure Your Success

• Presentation Structure: Content organization and emphasis
• Wording
• Vocal delivery
• Body language
• Visuals
• Preparing audience appeals
• Overcoming audience questions and concerns
• Transforming resistance into opportunities

Preparing and Delivering Your Persuasive Presentation

• Completing your presentation outline
• Delivering your presentation (videotaped)
• Receiving feedback

Putting It All Together

• Identifying your persuasive strengths and areas for development
• Completing your personal development action plan

This workshop is limited to 10 participants.

For information regarding this course, please contact:

Colin Watson
Relationship Manager
J Watson Associates Inc

Tel: 905 820-9909

E-mail: sales@jwatsonassociates.com