Business Case Studies: Valuable Tools

(One-day Workshop)

WHO SHOULD ATTEND:

• All those who must write business case studies to justify large expenditures of money, resources or time
• All those who must compete for funding for projects or equipment purchases

YOU WILL LEARN TO:

• Build data and substance into your business case
• Organize your arguments in a logical fashion
• Write persuasively
• Complete a detailed cost and benefit analysis
• Present your case study with authority

COURSE OUTLINE

The Role of the Business Case

• Understanding the differences between business cases, proposals and recommendation reports
• Understanding the factors that will increase your chance of success
• Knowing when, why, and who should be involved in the preparation of business cases
• Identifying the holes or inconsistencies in your arguments
• Improving your ability to communicate the purpose of the project

The Components of a Business Case

• Exploring the ingredients of an effective business case study
• Preparing a detailed current state assessment
• Describing the project and its scope
• Undertaking a SWOT analysis
• Comparing alternatives
• Discussing benefits
• Analyzing risks
• Using PERT or Gantt charts to reflect timing
• Making the solution visually understandable

The Writing Style of a Business Case

• Organizing the data to meet the reader's needs
• 7 steps for writing clearly and concisely
• Writing powerful executive summaries
• Handling difficult areas
• Using persuasive writing techniques
• Using a 10-step success checker

The Appearance of a Business Case

• Choosing the appropriate window dressing
• Fielding questions
• Using visual aids

For information regarding this course, please contact:

Colin Watson
Relationship Manager
J Watson Associates Inc

Tel: 905 820-9909

E-mail: sales@jwatsonassociates.com